![]() In fact, Google released AMP to compete with Facebook’s Instant Articles, which basically follow the same principles. Initially, the project was focused mainly on the news and publishing sections of a website. A standard AMP consists of plain and simple HTML/CSS, enabling web pages to load nearly instantly on mobile. We started seeing AMP pages in 2016, but they only really became mainstream in 2017. The AMP format enables publishers to take advantage of design and coding principles that improve the experience of users browsing on mobile devices. AMP allows publishers to create websites and ads that are consistently fast, beautiful and perform incredibly well across devices and distribution platforms. In this blog I will try will to summarise everything you need to know about AMP (no coding jargons, I promise), as well as why you should try AMP and, for HubSpot users, how to enable HubSpot AMP on your blog.ĪMP is an open-source project that was launched by Google in 2015. Some of you may have heard about it before – and I wouldn’t be surprised – but for those of you who are unfamiliar with AMP, it’s been one of the major trends in digital marketing this year, and people are still talking about it.īut just how does AMP work? What does it mean for your blog?. Want to reduce the load time of your HubSpot blog on mobile devices but don't know how? In this blog, Francesco Brizzo, explains accelerated mobile pages (AMP), how they can reduce page load time and how it can be enabled on your HubSpot blog. ![]()
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